How intent affects the volume of traffic you get from search engines depends on your keywords. If you understand how intent shapes the Google Keyword Searches Volume Database then you’ll probably have an easier time with choosing high search volume long-tail keywords. In a word, intent drives the search results you get. Let’s take a look at how intent affects the volume of traffic from Google.
How intent shapes the google keyword database is described in the terms of keyword buckets? Each bucket represents a single topic. They are not unrelated, but they are not the same either. The size of the buckets is always a multiple of 100 and changes depending on the overall volume of searches.
For example, let’s say that you want to target the keyword phrases “affiliate marketing automation”. These keywords appear in a variety of variations and are not necessarily tightly grouped. It would be easy to list every possible phrase with a high search volume. You might even manage to get your list into the top 10. But what good would that do if there wasn’t any relationship between those keywords and your target audience?
Your first goal should be to create a targeted list of long-tail keywords and phrases. Once you’ve identified these phrases, you can start doing some analysis to find out how many people are searching for them. Some marketers choose to use Google Trends to find hot keywords. Others will head to Google’s AdWords tool and analyze the competition for each phrase.
Once you have the list in hand, you can do some more keyword research to determine how much traffic is associated with each one of them. Some marketers will use ClickBank to do their keyword research. Others will monitor their ads at various times throughout the day and count the number of impressions. The number of impressions is a great way to see what the general public is actually searching for.
After you’ve completed this important task, you can start analyzing the data to see what terms other marketers are using to target the same keywords. It’s best to stick with the most popular search terms so that you’re targeting people who are actively searching for those products. This makes your ads more successful and more noticeable. It also means that you’re not wasting time on people who aren’t really searching for what you have to offer.